On 4 December 2016, East Japan Railway Company (JR East) will open the JAPAN RAIL CAFE in the centre of Singapore with the aim of providing information regarding travel to Japan and providing a place for exchanges among local people who have a high level of interest in Japan.

Also, in cooperation with JTB Corp (JTB) there will be a travel service counter established within the store, providing a one-stop shop for services relating to travel to Japan.

The JAPAN RAIL CAFE, which will be opened on the 1st floor of the Tanjong Pagar Centre (Singapore’s tallest building), will aim to increase the number of foreign tourists visiting Japan by providing an ASEAN location for the provision of information relating to travel to Japan.

Characteristics of JAPAN RAIL CAFE

Concept

The JAPAN RAIL CAFE will aim to provide a new place for travellers to Japan from ASEAN countries by providing information about each region of Japan and promoting exchanges of information among people who like travelling to Japan.

3 functions provided

Information provision/support for visits to Japan

Aside from introducing the attractions of all areas of Japan in cooperation with municipalities, corporations and organisations, including the Japan National Tourism Organisation (JNTO), the travel service counter will provide travel consultations and sell rail passes, etc. to foreign tourists planning to visit Japan.

Establishment of communication tools

Exchange of information among local people will be promoted by establishing a message board showing photos of the memories of travellers to Japan and their recommendations, etc.

Cafe/sale of goods

Seasonal cuisine and drink, as well as sundries and foods that give a sense of Japan, will be sold.

About the Tanjong Pagar Centre

Building complex (64 floors and a height of 290m) opened in October 2016 consisting of offices, hotels, commercial facilities and residences, etc. This facility attracts great attention as Singapore’s tallest building complex.

(Source: East Japan Railway Company)