Wednesday 26 October 2022

28 October 2022: The “Rail Attractiveness for Young Generations” Workshop

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UIC is delighted to invite you to join an online broadcast about how attractive railways are to younger generations on 28 October from 9:00 to 12:00 CET. Chairs from international working groups and other associations will participate as speakers in a round table to discuss the topic, while this will also be an occasion to celebrate the Cool Rail Project Video Contest Awards.

As part of the European Year of Youth, UIC has organised the “Cool Rail Project” video competition for young travellers aged between 15 and 29.

The aim of the competition was to better understand what makes trains attractive for younger generations and to inspire others to get on a train and explore new places, now that it’s possible to travel again.

Video Awards and Round Table

The winners will be invited to present their videos and ideas to make railways cooler in a special live workshop to be held on 28 October at UIC HQ in Paris. They will also have the opportunity to discuss the attractiveness of rail for younger generations with guest experts in a round table session.

All the videos are available at the UIC website including the contest winning videos:

  • Best Video selected by popular vote: Baggage by Gustavo Terrer and Carmen Garcia
  • Best Video selected by the jury: Interrail 2022 by Lucas Souza

Round Table: What are railways doing and what should be done for them to be more attractive to younger generations? International experts will discuss this essential topic regarding reshaping rail services in order to meet the expectations of customers in the future. The speakers will be:

  • Jörg Ostwald, Head of Product, Services, and Events, SBB
  • Carles Casas, Chair of TopRail (Rail Tourism), FGC
  • Federica Follesa, Chair of CRTS (Commuter and Regional Trains), Trenitalia
  • Nacima Baron, Senior Research Fellow, University Gustave Eiffel, Paris
  • Jody Bauer, Research Analyst, Eurail
  • Anna Burzio, Co-founder and Board member of OUAT - Once Upon A Train

Concluding remarks by Federica Follesa, Chair of the UIC Commuter and Regional Sector, and Marc Guigon, UIC Director of the Passenger Department.

You can join the broadcast using the following link:

For further information please contact Vanessa Perez at

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